The Problem
Why this matters.
Deciding which courier to use for each order — based on value, weight, destination, and risk — requires expertise and time. Doing it manually for 200+ orders a day is both exhausting and error-prone.
How It Works
1
Define your routing rules
Set conditions using order value, weight, destination city/zone, product type, COD flag, customer risk score, or any combination. No coding required — a simple rule builder in Shopify.
2
Set priority and fallback
Rules are evaluated in priority order. Define a fallback courier for orders that match no specific rule — so every order always gets booked.
3
Courierify routes automatically
When a new Shopify order arrives, the rule engine evaluates it and books the correct courier automatically. Zero manual intervention.
Key Benefits
What you gain.
Hours saved daily
100+ orders booked automatically without a single manual decision. Your ops team focuses on exceptions, not routine booking.
Consistent courier selection
Rules apply consistently — no human bias, no forgotten courier preferences, no accidentally expensive routing choices.
Works with all 35+ couriers
Route orders across any combination of your connected couriers.
Integrates with risk scoring
High-risk customer flag (also Pro) can be a routing condition — automatically sending risky orders to a lower-cost courier or manual review.
FAQ
Common questions about Booking Intelligence Engine.
Available conditions include: order value (greater than / less than), parcel weight, destination city or zone, COD vs prepaid, product tag, customer risk score (Pro), and time of day. You can combine multiple conditions with AND/OR logic.
Every rule set requires a fallback courier. Orders that match no specific rule are automatically routed to the fallback, ensuring no order is ever left unbooked.
No — the Booking Intelligence Engine is a Pro plan exclusive feature.
Yes — you can always manually rebook a shipment if you need to override an automated decision. The rule engine doesn't lock you in.
There is no limit on the number of rules you can create in the Booking Intelligence Engine.